Sony Entertainment Network required free standing totem display units to be designed, built & installed at the O2 Arena for the Sundance music festival. The display needed to be sturdy to avoid being bumped over or moved by members of the public & also required a very fast graphic turnaround design. Blade Rigg built 13 of these units with rapid graphic interchange & a stylish integrated frame. The design allowed for the units to be converted into light boxes if required. This stemmed from Blade Rigg innovative outdoor advertising free stand battery powered light boxes design.