Mini Cooper


Mini Cooper launched a nationwide campaign to promote its newest model. This saw Blade Rigg rigging and mounting full-sized Minis onto various structures, including scaffolding, brick and high-rise buildings. This created the illusion that the cars were driving vertically. The installation spanned 12 sites across the UK.

Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper
Mini Cooper