Mini wanted to raise their brand awareness with full scale Mini Coopers “driving” up the sides of buildings across the country.
Exact scale replicas were built with high-definition finishing and installed at 12 prominent locations. Using additional signage print and building wrap domination, the brand message was clear,… it was a Mini Adventure. The 3D replicas were molded off the real Cooper with structural rigging points & built from GFRP materials. With our expert riggers, these were installed to various structure & buildings.
Scale replicas remain one of the best methods of brand awareness & experiential marketing as it stands out from all forms of flat marketing, including digital screens.