Year of Humanities

BRIEF:

Germany wanted to create an abstract awareness of human achievements through an artistic approach highlighting a quality for each letter of the alphabet.

 

SOLUTION:

Giant perspective letters were attached to iconic & symbolic buildings which when viewed from the information board location would give a perspective view of that letter. The fractals only combine to form a letter when the viewer is at the right vantage point.

For example the letter “D” was placed on the parliament building across from the Reichstag standing for Democracy. The vantage point had an information board with the details of democracy. The letter “Q” was placed on the VW Headquarters standing for Quality.

 

The challenge was to ensure the size of the actual print would create the letter in perfect proportion. The width of this varied from as wide as 12m down to half a meter on some letters.